Apogee Consulting Pty Ltd - Quality Websites for small business
 

 

Apogee Consulting Pty Ltd is based in Canberra. We were established in 2003 as an Information Technology, Computing and Consulting company. One of the things we do is build websites. We specialize in the design, construction, publishing and maintenance of websites for small businesses and similar organizations.

All Apogee websites are built to the individual specifications of our clients. We don't use standard templates or set designs. Our mission is to provide our clients with beautiful, stylish, purpose-built sites that support their business' needs.

 

Why your business needs a website:

Today, your customers simply expect your business to have a website associated with it. When they don't find one, they pass you by. But when they see a stylish and professional looking site they get a good vibe about your business and are more likely to choose you over your competitors.

Times are changing. Fewer and fewer people are using traditional printed media to locate the products and services they need, whereas more and more people are using the internet (through search engines like Google). Print media advertisements (like phone books and in newspapers) are becoming less and less effective, because more of your potential customers are using search engines (like Google) to find what they need.

What does this mean for you as a small business owner? Quite simply, it means that if you don't have a web presence to market your products and services, you are missing out on potential business. Of course, printed media advertising and phone book listings have their place, but you really need a web presence as well if you want to grow your business.

A website gives you a lot more space to work with.
Unless you have a large advertising budget, it's most likely your print media ads are small. With a website, you can have as many pages as you need to promote your products or services. And you can do it in full color, with high quality photos and graphics, without having to pay an arm and a leg.

A website is easy to update.
When you have a print media listing, you are stuck with it once it is published. But what if your details change? What if you change phone numbers, prices, introduce new products or services, or discontinue old ones? With a website, you can make whatever changes you want, whenever you want, so that your potential customers are always presented with the most up-to-date information about your business.

A website can give you an advantage over your competition.
Most businesses have an ad in the phone book. But unless your business starts with "AAAA" or you have unlimited funds for large ads, your business can get easily lost amongst the rest of the crowd. With a stylishly built website, with the right search engine key words, you can work your way up the search engine rankings, and broaden your market base.

A website lets you access a wider market.
The internet is a global marketplace, reaching all over the world. How far do your current ads reach? You may discover new ways to market your products or services to clients around the world, allowing more ways to grow your business.

A website doesn't cost that much.
Quite simply, the cost of a website is a fraction of what print media ads cost. Do the math. Compare the cost of maintaining an Apogee website to the cost of presenting a similar amount of information by traditional methods.